Mobile App Recognized Nationally for Innovative Electronic Marketing
JACK Entertainment LLC is excited to announce that it has received the Silver Romero Award in recognition of the company’s marketing and technology leadership for its development of the Greektown Casino-Hotel Mobile App. The casino received the award at the 2017 Casino Marketing & Technology Conference in Las Vegas on July 20.
The Greektown Casino-Hotel Mobile App offers unmatched convenience, allowing guests to use a smartphone for loyalty program transactions at the property. Guests can scan their Virtual Player’s Card™ at table games, promotional kiosks, the GT Rewards® desk and the parking garage. They also can use it to pay for meals with comps at any casino food and beverage venue. In addition to serving as a Virtual Player’s Card, the mobile app allows guests to view promotions and account information, receive special mobile offers, request vehicles from valet, and locate slot machines on the gaming floor.
“JACK Entertainment is honored to be recognized for our marketing innovation,” said Brian Eby, executive vice president of corporate operations and chief innovation officer at JACK Entertainment. “Our company is proud of this technology which provides a more convenient way to connect with our loyal guests. The Greektown Casino-Hotel Mobile App is a perfect example of our relentless dedication to enhancing our guests’ experiences.”
The Romero Awards, named after casino marketing pioneer and author, John Romero, recognize excellence in casino marketing across a broad range of casino classes and marketing categories. The Greektown Casino-Hotel Mobile App was selected in the electronic marketing category for large casinos from 120 entries. Entries were judged by an esteemed group of marketing professionals with over 125 years of combined experience in the field.
JACK Entertainment partnered with JOINGO, the leading provider of mobile engagement solutions for the casino gaming industry, to develop the unique mobile app. The Greektown Casino-Hotel Mobile App is free to download through the App Store for iPhones and the Google Play store for Android smartphones.