JACK Cleveland Casino debuts revolutionary vision and experience
May 11, 2016 (CLEVELAND, OHIO) – The numbers don’t lie – 400,000 casino chips weighing 2,000 pounds, 1,800 pairs of dice and 30,000 fresh decks of cards. That’s just a glimpse of what it takes to transition Ohio’s first casino to new management, new leadership and a new brand with a spicy attitude. JACK Cleveland Casino debuts today, charting a unique path in gaming entertainment.
Hundreds of individuals worked thousands of hours over many months to reach this unprecedented milestone, securing JACK Cleveland Casino as the region’s premier entertainment destination.
The changeover required the design and deployment of cutting-edge technology, the conversion of hundreds of signs inside the casino and throughout the region, the redesign of 125 table games, and the integration of more than 1,500 downtown team members into the JACK Entertainment family. In addition, the company transitioned thousands of guests to its new groundbreaking player loyalty program, ClubJACK, providing exceptional dining, travel and event perks.
“Today is the result of a lot of hard work and dedication by our team members and now it’s time to have some fun,” said Matt Cullen, JACK Entertainment chief executive officer. “Everyone walking through our doors will be immersed in our distinctive culture and enjoy a dynamic new gaming experience.”
“Importantly, today’s grand opening celebration represents our continued commitment to Cleveland, a city that we love,” Cullen continued. “Cleveland is home to nearly 5,000 team members affiliated with the Rock Ventures family of companies, and we are steadfastly dedicated to our guests, fans, and customers.”
JACK – More Than a Name
The JACK brand represents the company’s progressive spirit, pursuit of excellence through innovation and desire to deliver guests with unexpected, delightful experiences 365 days a year. JACK is bold, creative and committed to the mission of urban revitalization, with a few surprises thrown in for good measure.
With the unveiling of its new brand, the company has transitioned day-to-day operations to JACK Entertainment, recruited a team of the gaming industry’s top executives and deployed some of the most advanced gaming technology in the business.
“JACK Cleveland will embrace the JACK attitude of living in the moment, for the moment,” said Mark Dunkeson, JACK Entertainment president and chief operating officer. “In addition, we’ll continue to deliver the impressive service our guests deserve from our incredible team members – most who have been with us since we opened the property in 2012 – along with exciting promotions, the latest gaming options, diverse entertainment offerings and memories to last a lifetime.”
Meet JACK Cleveland Casino
Among the many new amenities and surprises guests will find at JACK Cleveland Casino are:
- The latest in gaming technology.
- The ClubJACK player loyalty program, which enables guests to earn points significantly faster than ever.
- TAG Lounge & Bar is now Rock Bar & Lounge, a brand that will be replicated throughout JACK Entertainment’s portfolio of properties.
- The Spread Buffet is now Market District Buffet, a name that signifies JACK’s commitment to serving fresh, seasonal foods.
- The Diamond Lounge has been rebranded as The Library, reminding our premier guests that they have a comfortable space to play, relax and raise a glass.
The Grand Opening
Guests are invited to JACK Cleveland Casino for celebrations and live entertainment throughout the weekend of May 11-15. JACK Entertainment has launched a $2 million Swipe & Spin promotion in Cleveland, where guests can win prizes that include cash, cars, free play, trips and more throughout the month of May. Every swipe and spin is a winner.
Urban Commitment
JACK is committed to the urban cores and revitalizing the downtowns that we call home, focusing on the small business development in our neighborhoods. In support of its guests and the Cleveland community, JACK Cleveland Casino partners with local restaurants, hotels and attractions to create an enhanced downtown experience for ClubJACK members.
JACK Cleveland is the second property to complete its transformation. JACK Thistledown Racino debuted on March 9, 2016 and Horseshoe Cincinnati will become JACK Cincinnati Casino in early June. Greektown Casino-Hotel will become JACK Detroit Casino-Hotel Greektown later this year.
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